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The Case for print media advertising in the internet age
5 references·2 citing·37 second hop
The Case for print media advertising in the internet age (2007)The Case for print media advertising in t…THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)THE MEDIUM AS A CONTEXTUAL CU…Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products (2004)Information Content and Consu…Consumer Information Acquisition (2004)Consumer Information Acquisit…The contribution of direct mail advertising to average weekly unit sales (2003)The contribution of direct ma…Benchmarking Advertising Efficiency (2001)Benchmarking Advertising Effi…An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland (2016)An Investigation of the Succe…The Impact of Advertising on Building Brand Equity: A Case of Zimbabwean Universities (2013)The Impact of Advertising on …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Managing Brand Equity (1991)Whence Consumer Loyalty? (1999)The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry (2015)Analysis of mediation effect of country-of-origin image on brand equity (2019)Information and Consumer Behavior (1970)On the Evaluation of Structural Equation Models (1988)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products (2013)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications (2021)The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)An Operations-Research Study of Sales Response to Advertising (1957)Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation (1995)CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)Synergistic, Antagonistic, and Asymmetric Media Interactions (2018)The Measurement of Productive Efficiency (1957)Measuring the efficiency of decision making units (1978)Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance (2003)Neglected Outcomes of Customer Satisfaction (2006)The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view (2008)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Linking the Balanced Scorecard to Strategy (1996)Market Segmentation (2000)Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method (2020)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Dynamic In-game Advertising in 3D Digital Games (2012)The hidden agenda: emotions in grocery shopping (2012)Comportamento do Consumidor em Canais Cruzados: Modelo de Mediação-Moderada nas Compras Online/Offline (2018)
this work references cited by second hop

References

  • 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice236 cited
  • 2004Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products162 cited
  • 2001Benchmarking Advertising Efficiency103 cited
  • 2004Consumer Information Acquisition20 cited
  • 2003The contribution of direct mail advertising to average weekly unit sales20 cited

Cited by

  • 2016An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland8 cited
  • 2013The Impact of Advertising on Building Brand Equity: A Case of Zimbabwean Universities7 cited

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