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Shaping Exchanges, Performing Markets: The Study of Market-ing Practices · Study

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ChapterShaping Exchanges, Performing Markets: The Study of Market-ing Practices

Luís Araújo2011

Chapter2011

Shaping Exchanges, Performing Markets: The Study of Market-ing Practices

Luís Araújo · Hans Kjellberg

45 citations·0/0 files stored·SAGE Publications Ltd eBooks

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Management and Organizational Studies Marketing and Advertising Strategies Management and Marketing Education

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2012On the road to prosumption: marketing discourse and the development of consumer competencies 2014Agencing markets: Actualizing ongoing market innovation 2018Retail formations: tracing the fluid forms of an online retailer 2018Analyzing Service Processes at the Micro Level: Actors and Practices 2015Normal vs spectacular science: The IMP Group and BtoB marketing 2022Becoming a public sector insider -A case study of Swedish digital healthcare start-ups´ entrepreneurial business formation processes

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Year2011

Typechapter

Published2011-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations45

Files0 public / 0

ShelfManagement and Organizational Studies

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doi10.4135/9781446222454.n11

openalex_workW6118674

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