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Effective marketing for professional services.
0 references·16 citing·57 second hopsampled
Effective marketing for professional services. (1985)Effective marketing for professional serv…Strategic Leadership in the Business School: Keeping One Step Ahead (2011)Strategic Leadership in the B…Contingency theory of capacity planning: The link between process types and planning methods (2010)Contingency theory of capacit…MARKETING PRACTICES OF PROFESSIONAL ENGINEERING CONSULTING FIRMS: IMPLEMENT OR NOT TO IMPLEMENT?/RINKODAROS PRAKTIKA PROFESIONALIOSE INŽINERIJOS KONSULTACINĖSE ĮMONĖSE: TAIKYTI JĄ AR JOS NETAIKYTI? (2008)MARKETING PRACTICES OF PROFES…Inter‐organisational relationships in professional services: towards a typology of service relationships (2005)Inter‐organisational relation…Determinants of export performance across service types: a conceptual model (2005)Determinants of export perfor…Modeling the planning process in advanced planning systems (2004)Modeling the planning process…Managing Capacity and Inventory Jointly in Manufacturing Systems (2002)Managing Capacity and Invento…What is a professional service? A conceptual review and bi‐national investigation (2000)What is a professional servic…Service quality in consulting: what is engagement success? (2000)Service quality in consulting…Communication flows during financial service innovation (2000)Communication flows during fi…A Conceptual Model of the Internationalization of Services Firms (1999)A Conceptual Model of the Int…Marketing ethics: a comparison between services and other marketing professionals (1997)Marketing ethics: a compariso…Message strategy by product-class type: A matching model (1996)Message strategy by product-c…A review of hierarchical production planning and its applicability for modern manufacturing (1995)A review of hierarchical prod…Implementation Characteristics of Organizational Innovations (1988)Implementation Characteristic…DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. 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  • 1988Implementation Characteristics of Organizational Innovations228 cited
  • 1996Message strategy by product-class type: A matching model113 cited
  • 2000What is a professional service? A conceptual review and bi‐national investigation90 cited
  • 1988DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES90 cited
  • 2010Contingency theory of capacity planning: The link between process types and planning methods90 cited
  • 2005Determinants of export performance across service types: a conceptual model82 cited
  • 2000Communication flows during financial service innovation79 cited
  • 2005Inter‐organisational relationships in professional services: towards a typology of service relationships73 cited
  • 1999A Conceptual Model of the Internationalization of Services Firms72 cited
  • 2002Managing Capacity and Inventory Jointly in Manufacturing Systems66 cited
  • 1995A review of hierarchical production planning and its applicability for modern manufacturing63 cited
  • 2004Modeling the planning process in advanced planning systems58 cited
  • 2000Service quality in consulting: what is engagement success?58 cited
  • 1997Marketing ethics: a comparison between services and other marketing professionals

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41 cited
  • 2011Strategic Leadership in the Business School: Keeping One Step Ahead35 cited
  • 2008MARKETING PRACTICES OF PROFESSIONAL ENGINEERING CONSULTING FIRMS: IMPLEMENT OR NOT TO IMPLEMENT?/RINKODAROS PRAKTIKA PROFESIONALIOSE INŽINERIJOS KONSULTACINĖSE ĮMONĖSE: TAIKYTI JĄ AR JOS NETAIKYTI?33 cited