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The marketing of professional services · Study

BookThe marketing of professional services

Aubrey Wilson1972

Book1972

The marketing of professional services

141 citations·0/0 files stored·McGraw-Hill eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

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1993Marketing for Service Industries-A Revie 2012Value co‐creation and university teaching quality 2001Facilities management: a “Jack of all trades”?1998Creating the ‘Right’ Impression: Towards a Dramaturgy of Management Consultancy 1978Toward a theory of professional service marketing 1987The industrial purchase decision for professional services 1992Criteria used to select management consultants 1979The Marketing of Professional Services — An Organizational Dilemma

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Year1972

Typebook

Published1972-01-01

VenueMcGraw-Hill eBooks

Languageen

Citations141

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1515248296

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