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ArticleToward a theory of professional service marketing

Evert Gummesson1978

Article1978

Toward a theory of professional service marketing

Evert Gummesson

130 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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1977Breaking Free from Product Marketing 1978Basic Marketing: A Managerial Approach 1972The marketing of professional services

Cited by

1999Measurement of productivity of professional services 2004Measuring business-to-business professional service quality and its consequences 2000What is a professional service? A conceptual review and bi‐national investigation 2008Customer value creation in professional service relationships: the case of credence goods 1993Price setting and the value of a strong brand name 2006Relationships in the purchasing of business to business professional services: The role of personal relationships 2020Developing and leveraging platforms in a traditional industry: An orchestration and co-creation perspective 2005Inter‐organisational relationships in professional services: towards a typology of service relationships

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Year1978

Typearticle

Published1978-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations130

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0019-8501(78)90054-8

openalex_workW2074943259

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