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The marketing of professional services
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The marketing of professional services (1972)The marketing of professional servicesValue co‐creation and university teaching quality (2012)Value co‐creation and univers…Unraveling the practices of “productization” in professional service firms (2011)Unraveling the practices of “…From intangibility to tangibility on service quality perceptions: a comparison study between consumers and service providers in four service industries (2002)From intangibility to tangibi…Facilities management: a “Jack of all trades”? (2001)Facilities management: a “Jac…What is a professional service? A conceptual review and bi‐national investigation (2000)What is a professional servic…Creating the ‘Right’ Impression: Towards a Dramaturgy of Management Consultancy (1998)Creating the ‘Right’ Impressi…The Market Provision of Management Services, Information Asymmetries and Service Quality—Some Market Solutions: an Empirical Example (1993)The Market Provision of Manag…Marketing for Service Industries-A Revie (1993)Marketing for Service Industr…Criteria used to select management consultants (1992)Criteria used to select manag…Developing New Personal Financial Products – Some Evidence of the Role of Market Research (1989)Developing New Personal Finan…DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES (1988)DIFFERENCES IN THE CONSUMER D…The industrial purchase decision for professional services (1987)The industrial purchase decis…The Marketing of Professional Services — An Organizational Dilemma (1979)The Marketing of Professional…An applied theory for marketing industrial services (1979)An applied theory for marketi…Toward a theory of professional service marketing (1978)Toward a theory of profession…The marketing of services: an approach (1974)The marketing of services: an…Case Study Research: Design and Methods (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The impact of motivation on customer satisfaction formation: a self-determination perspective (2015)Enhancing Education for Sustainable Development in Environmental University Programmes: A Co-Creation Approach (2018)The Co-Creative approach to digital simulation games in social science education (2020)A Service Quality Model and its Marketing Implications (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service quality and human resource management (1998)The marketing strategies of universities in the United Kingdom (1999)Strategic challenges for the marketing of services internationally (2002)The Oxford University Press, 1468–192 (1922)Marketing Management: Analysis, Planning and Control (1973)Breaking Free from Product Marketing (1977)Consumer Buying Behaviour in Financial Services: An Overview (1992)Discovering market networks (2006)How Does Language Matter for Services? Challenges and Propositions for Service Research (2012)Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)Inter‐organisational relationships in professional services: towards a typology of service relationships (2005)Relationships in the purchasing of business to business professional services: The role of personal relationships (2006)The Complex Role of Complexity (2015)Difference in Attribute Importance for Different Industrial Products (1974)Vendor selection and the buying process (1978)Managing your corporate images (1986)Using Industrial Key Informants: Some Guidelines (1994)Asymmetry of information and the service relationship: selection and evaluation of the service provider (1997)Public procurement of consulting services (2006)Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing (1981)The diffusion of innovations (1983)Marketing Negotiations in France, Germany, the United Kingdom, and the United States (1988)Word-of-Mouth Effects in Professional Services Buyer Behaviour (1994)Switching barriers in business‐to‐business services: a qualitative study (2006)The Presentation of Self in Everyday Life. (1956)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Science in Action: How to Follow Scientists and Engineers through Society (1988)Take the money and run? Organisational boundaries and consultants' roles (2004)'It's Just Acting': Sex Workers' Strategies for Capitalizing on Sexuality (2005)Client–consultant interaction: Capturing social practices of professional service production (2009)Basic Marketing: A Managerial Approach (1978)Measurement of productivity of professional services (1999)Measuring business-to-business professional service quality and its consequences (2004)Coefficient Alpha and the Internal Structure of Tests (1951)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Customer satisfaction and loyalty in the eyes of new and repeat customers (2008)The employee‐customer relationship quality (2009)Measurement of Service Quality in the Hotel Sector: The Case of Northern Poland (2013)Evidence of systematic approaches to innovation in facilities management (2006)A critical review on innovation in facilities management service delivery (2009)Involvement of Facilities Management Specialists in Building Design: United Kingdom Experience (2013)
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  • 1993Marketing for Service Industries-A Revie188 cited
  • 2012Value co‐creation and university teaching quality167 cited
  • 1998Creating the ‘Right’ Impression: Towards a Dramaturgy of Management Consultancy145 cited
  • 2001Facilities management: a “Jack of all trades”?145 cited
  • 1978Toward a theory of professional service marketing130 cited
  • 1987The industrial purchase decision for professional services120 cited
  • 1992Criteria used to select management consultants110 cited
  • 1979The Marketing of Professional Services — An Organizational Dilemma106 cited
  • 2002From intangibility to tangibility on service quality perceptions: a comparison study between consumers and service providers in four service industries98 cited
  • 2000What is a professional service? A conceptual review and bi‐national investigation90 cited
  • 1988DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES90 cited
  • 2011Unraveling the practices of “productization” in professional service firms71 cited
  • 1989Developing New Personal Financial Products – Some Evidence of the Role of Market Research68 cited
  • 1974The marketing of services: an approach65 cited

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  • 1979An applied theory for marketing industrial services64 cited
  • 1993The Market Provision of Management Services, Information Asymmetries and Service Quality—Some Market Solutions: an Empirical Example63 cited