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Using Industrial Key Informants: Some Guidelines · Study

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ArticleUsing Industrial Key Informants: Some Guidelines

Vincent‐Wayne Mitchell1994

Article1994

Using Industrial Key Informants: Some Guidelines

Vincent‐Wayne Mitchell

105 citations·0/0 files stored·Market Research Society Journal

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Competitive and Knowledge Intelligence Survey Methodology and Nonresponse Focus Groups and Qualitative Methods

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References

1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing 1983Emerging perspectives on services marketing 1972A General Model for Understanding Organizational Buying Behavior 1987International Market Entry and Expansion Via Independent or Integrated Channels of Distribution 1955The Informant in Quantitative Research 1982The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels 1974On Using Informants: A Technique for Collecting Quantitative Data and Controlling Measurement Error in Organization Analysis

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Year1994

Typearticle

Published1994-03-01

VenueMarket Research Society Journal

ISSN-L0025-3618

Languageen

Citations105

Files0 public / 0

ShelfCompetitive and Knowledge Intelligence

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doi10.1177/147078539403600206

openalex_workW2293449699

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