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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
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  • 2012Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods8 cited
  • 2011Marketing transakcji a marketing relacji

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8 cited
  • 2015Marketing's Contribution to the Profitability of Greek Enterprises During the Economic Crisis.7 cited
  • 2016Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise6 cited