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Sponsorship: The Newest Marketing Skill · Study

BookSponsorship: The Newest Marketing Skill

Victor Head1981

Book1981

Sponsorship: The Newest Marketing Skill

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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2008Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics 2001Sponsorship of Intercollegiate Athletics: The Importance of Image Matching

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Year1981

Typebook

Published1981-01-01

Languageen

Citations24

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ShelfMarketing and Advertising Strategies

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openalex_workW614396532

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