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Sponsorship: The Newest Marketing Skill
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Sponsorship: The Newest Marketing Skill (1981)Sponsorship: The Newest Marketing SkillWinning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics (2008)Winning the Olympic marketing…Sponsorship of Intercollegiate Athletics: The Importance of Image Matching (2001)Sponsorship of Intercollegiat…An International Review of Sponsorship Research (1998)Determinants of Sports Sponsorship Response (2000)Understanding sponsorship effects (2001)A Systematic Literature Review on Ambush Marketing in Sport (2015)Event-specific ambush marketing legislation for mega-sporting events: an economics perspective (2015)The Effectiveness of Sponsorship of the F1 Singapore Grand Prix (2017)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Dimensions of Brand Personality (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)
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  • 2008Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics17 cited
  • 2001Sponsorship of Intercollegiate Athletics: The Importance of Image Matching15 cited

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