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Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products
16 references·0 citing·33 second hop
Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products (2006)Influence of product-endorser match-up on…Mind, Self, and Society (2015)Mind, Self, and SocietySatisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Book Review: The Psychology of Attitudes (1997)Book Review: The Psychology o…Power analysis and determination of sample size for covariance structure modeling. (1996)Power analysis and determinat…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…The Competitive Advantage of Nations (1991)The Competitive Advantage of …Structural Equations with Latent Variables. (1991)Structural Equations with Lat…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…The Principles of Psychology (1891)The Principles of PsychologySelf-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Asymptotically distribution‐free methods for the analysis of covariance structures (1984)Evaluation of goodness-of-fit indices for structural equation models. (1989)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Multinationals and Canada-United States free trade (1990)A Natural-Resource-Based View of the Firm (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Dynamic capabilities and strategic management (1997)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)When to use and how to report the results of PLS-SEM (2018)Simultaneous Factor Analysis in Several Populations (1971)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Qualitative Analysis for Social Scientists (1987)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)A circumplex model of affect. (1980)Conservation of resources: A new attempt at conceptualizing stress. (1989)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1992Alternative Ways of Assessing Model Fit27,293 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 1891The Principles of Psychology25,772 cited
  • 1991The Competitive Advantage of Nations17,516 cited
  • 1991Structural Equations with Latent Variables.17,471 cited
  • 2015Mind, Self, and Society12,408 cited
  • 1958The Psychology of Interpersonal Relations.11,886 cited
  • 1996Power analysis and determination of sample size for covariance structure modeling.10,552 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 1997Book Review: The Psychology of Attitudes7,173 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited

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1991
Why we buy what we buy: A theory of consumption values
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