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The History of the Quaker Oats Company
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The History of the Quaker Oats Company (2012)The History of the Quaker Oats CompanyBrands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Brands, Brand Management, and…Plantation kitchen to American icon: Aunt Jemima (1990)Plantation kitchen to America…Toms, Coons, Mulattoes, Mammies, and Bucks: An Interpretive History of Blacks in American Films (1973)Black Stereotypes as Reflected in Popular Culture, 1880-1920 (1977)Black Women Novelists: The Development of a Tradition, 1892-1976 (1980)Diffusion of Innovations (1963)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Destination Branding: Insights and Practices from Destination Management Organizations (2005)The evolving brand logic: a service-dominant logic perspective (2009)Advances in Consumer Research (2025)
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  • 1994Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation362 cited
  • 1990Plantation kitchen to American icon: Aunt Jemima6 cited

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