SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
0 references·7 citing·31 second hop
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (2004)Precision Marketing: The New Rules for At…E-Commerce Precision Marketing Model Based on Convolutional Neural Network (2022)E-Commerce Precision Marketin…Customer engagement, customer equity and repurchase intention in mobile apps (2020)Customer engagement, customer…Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments (2019)Can data-driven precision mar…The Loyalty Continuum: Differentiating Between Stages of Loyalty Development (2014)The Loyalty Continuum: Differ…Loyalty and Its Antecedents: Are the Relationships Static? (2010)Loyalty and Its Antecedents: …Committed Customers as Strategic Marketing Resources (2007)Committed Customers as Strate…A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2006)A Longitudinal Analysis of Cu…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Whence Consumer Loyalty? (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Brand communities and self-concept congruency in the case of a music festival (2019)Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products (2020)Brand Purchase Funnel (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model (2016)The Role of Relationship Marketing in Small and Medium Enterprises (SMEs) (2016)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation (2013)An Empirical Examination of Organisational Trust Recovery: Influences and Implications (2018)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Brand equity, brand loyalty and consumer satisfaction (2011)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Users of the world, unite! The challenges and opportunities of Social Media (2009)Mobile apps for SME business sustainability during COVID-19 and onwards (2021)An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry (2022)Using technology to make learning fun: technology use is best made fun and challenging to optimize intrinsic motivation and engagement (2023)Study on convolutional neural network and its application in data mining and sales forecasting for E-commerce (2020)The Impact of Entrepreneurial Passion on Psychology and Behavior of Entrepreneurs (2020)How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective (2021)AI-powered marketing: What, where, and how? (2024)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2006A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics661 cited
  • 2020Customer engagement, customer equity and repurchase intention in mobile apps184 cited
  • 2019Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments124 cited
  • 2010Loyalty and Its Antecedents: Are the Relationships Static?27 cited
  • 2014The Loyalty Continuum: Differentiating Between Stages of Loyalty Development22 cited
  • 2007Committed Customers as Strategic Marketing Resources16 cited
  • 2022E-Commerce Precision Marketing Model Based on Convolutional Neural Network12 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work