Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Jeff Zabin · Gresh Brebach

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Marketing and Advertising Strategies Digital Marketing and Social Media Customer churn and segmentation

Abstract

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

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2006A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics 2020Customer engagement, customer equity and repurchase intention in mobile apps 2019Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments 2010Loyalty and Its Antecedents: Are the Relationships Static?2014The Loyalty Continuum: Differentiating Between Stages of Loyalty Development 2007Committed Customers as Strategic Marketing Resources 2022E-Commerce Precision Marketing Model Based on Convolutional Neural Network

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