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Cited by

• 2009Applying Hofstede’s National Culture Measures in Tourism Research: Illuminating Issues of Divergence and Convergence179 cited
• 2007Measuring values using best‐worst scaling: The LOV example163 cited
• 2005Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets134 cited
• 2009Psychic distance in exporter–importer relationships: A grounded theory approach131 cited
• 2012Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona122 cited
• 2007Back From the Brink: Why Customers Stay112 cited
• 2006Measuring the Relative Importance of Service Dimensions in the Formation of Price Satisfaction and Service Satisfaction: A Case Study in the Hotel Industry109 cited
• 2012The impact of transformational, transactional and non-leadership styles on employee job satisfaction in the German hospitality industry97 cited
• 2010Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model84 cited
• 2008Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study56 cited
• 2010A temporal analysis of behavioural brand loyalty among urban Chinese consumers50 cited
• 2020Cross-Cultural Management Revisited48 cited
• 2010Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China