Making the Invisible Visible: How Companies Win with the Right Information, People and IT

Abstract

From the Publisher: This book presents a new way of seeing the business value of information, people, and IT as well as a way of measuring and managing these capabilities in order to improve business performance. Packed with real-world examples, the book presents the best and worst practices companies have implemented to address these issues. Case studies from more than thirty international companies are strategically used throughout the book, including Banco Bilbao Vizcayo, Philips Business Electronics, Dell Europe, Ernst & Young, General Electric, IKEA, Ritz Carlton Hotels, and Wal Mart. This fascinating guide offers a diagnostic tool that senior managers can use to evaluate the three information capabilities of their company. Plus, the book provides hands-on management prescriptions on how to improve a company’s information capabilities—and how to use these capabilities in achieving business strategies and in the implementating change. Donald Marchand (Lausanne, Switzerland) is a management specialist at the International Institute of Management Development (IMD).

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