Qualitative Methods in Business Research

Abstract

PART ONE: THE BUSINESS OF QUALITATIVE RESEARCH Introduction Research Philosophy Research Design and Process Focus and Frame Access and Relationships Ethics in Research Qualitative Research Materials Electronic Research PART TWO: METHODS IN QUALITATIVE BUSINESS RESEARCH Case Study Research Ethnographic Research Grounded Theory Research Focus Group Research Action Research Narrative Research Discourse Analysis Feminist Research Critical Research PART THREE: WRITING AND EVALUATING QUALITATIVE BUSINESS RESEARCH Writing Process Qualitative Research Evaluation Closing Up