Article2013

A study of the use of English and other languages in TV-commercials in Sweden

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Linguistic and Sociocultural Studies Linguistics, Language Diversity, and Identity Language, Communication, and Linguistic Studies

Abstract

This investigation is about the English language in Swedish TV-commercials. Theinvestigation shows that there are commercials in Sweden that involve other languages thanSwedish. The languages found ...

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2004Oxford English dictionary 1987The English Languages 2009Loanwords in the World's Languages: A Comparative Handbook 2008Bilingualism and the Emotional Intensity of Advertising Language 1988The sacred cows of English 2009Lexical borrowing : Concepts and issues 2000English Media Texts – Past and Present 1977Language: Introductory readings

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