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A study of the use of English and other languages in TV-commercials in Sweden
14 references·0 citing·39 second hop
A study of the use of English and other languages in TV-commercials in Sweden (2013)A study of the use of English and other l…Kachru, Braj B. (2012)Kachru, Braj B.Swedish television as a mechanism for language planning and policy (2010)Swedish television as a mecha…“We need to ta det lugnt” : English-Swedish code-switching: A case study of TV personality Simon Davies’ idiolect (2010)“We need to ta det lugnt” : E…Loanwords in the World's Languages: A Comparative Handbook (2009)Loanwords in the World's Lang…Lexical borrowing : Concepts and issues (2009)Lexical borrowing : Concepts …Glocalization and English Mixing in Advertising in Taiwan (2008)Glocalization and English Mix…Bilingualism and the Emotional Intensity of Advertising Language (2008)Bilingualism and the Emotiona…BILINGUAL ADVERTISING IN A MULTILINGUAL COUNTRY (2007)BILINGUAL ADVERTISING IN A MU…Oxford English dictionary (2004)Oxford English dictionaryEnglish Media Texts – Past and Present (2000)English Media Texts – Past an…13. Multilingualism and the Modes of TV Advertising (2000)13. Multilingualism and the M…The sacred cows of English (1988)The sacred cows of EnglishThe English Languages (1987)The English LanguagesLanguage: Introductory readings (1977)Language: Introductory readin…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Risk as feelings. (2001)How Does Language Matter for Services? Challenges and Propositions for Service Research (2012)Emotionality differences between a native and foreign language: theoretical implications (2014)Visual attention toward tourism photographs with text: An eye-tracking study (2015)English in the World: Teaching and Learning the Language and Literatures (1987)The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95. (1992)The Handbook of World Englishes (2006)The effects of the use of English in Polish product advertisements: Implications for English for business purposes (2010)Expatriation willingness in Asia: the importance of host-country characteristics and employees' role commitments (2011)Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection (2013)Die Sprache der Anzeigenwerbung (1971)English as a cultural symbol: The case of advertisements in French‐speaking Switzerland (1994)Worlds in Common?: Television Discourses in a Changing Europe (1999)English in Hungarian advertising (2011)Adapted or standardized copy: Is non-cultural English the answer? (2013)English as a Global Language (2019)Syllabic stress and variability: A model of stuttering (1996)Languages of the World: An Introduction (2012)Repositioning of CLT from Curriculum to Classroom: A Review of the English Language Instructions at Bangladeshi Secondary Schools (2012)Languoid, Doculect and Glossonym: Formalizing the Notion 'Language' (2013)Pragmatic borrowing (2014)Semantic systems in closely related languages (2014)English (2006)The Place of World Englishes in Composition: Pluralization Continued (2006)THE STATUS AND FUNCTION OF ENGLISH IN INDONESIA: A REVIEW OF KEY FACTORS (2008)‘Lingua franca’ negotiations: towards an interactional approach (1990)World English and world Englishes: Trends, tensions, varieties, and standards (2001)Native Speaker Norms and China English: From the Perspective of Learners and Teachers in China (2010)Psychological and implied contracts in organizations (1989)Mindfulness: A Proposed Operational Definition (2004)A typology of reviews: an analysis of 14 review types and associated methodologies (2009)Property transaction report: news, advertisement or a new genre? (2006)Argumentation in political talk show interviews (2007)Pragmatics of Tense and Time in News (2014)Computational Phylogenetics and the Internal Structure of Pama-Nyungan (2012)Myths and facts about loanword development (2012)The Routledge Handbook of Historical Linguistics (2014)
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References

  • 2004Oxford English dictionary2,665 cited
  • 1987The English Languages873 cited
  • 2009Loanwords in the World's Languages: A Comparative Handbook673 cited
  • 1988The sacred cows of English248 cited
  • 2008Bilingualism and the Emotional Intensity of Advertising Language248 cited
  • 2009Lexical borrowing : Concepts and issues229 cited
  • 2000English Media Texts – Past and Present64 cited
  • 1977Language: Introductory readings55 cited
  • 200013. Multilingualism and the Modes of TV Advertising42 cited
  • 2008Glocalization and English Mixing in Advertising in Taiwan39 cited
  • 2012Kachru, Braj B.39 cited
  • 2010Swedish television as a mechanism for language planning and policy18 cited
  • 2007BILINGUAL ADVERTISING IN A MULTILINGUAL COUNTRY5 cited
  • 2010“We need to ta det lugnt” : English-Swedish code-switching: A case study of TV personality Simon Davies’ idiolect3 cited

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