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Scientific marketing management : its principles and methods · Study

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ArticleScientific marketing management : its principles and methods

Percival White1927

OA

Articlegreen1927

Scientific marketing management : its principles and methods

37 citations·0/0 files stored·University of Michigan Library Repository

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Business and Management Studies

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2008Rethinking the Emergence of Relationship Marketing 2014Relational marketing: development, debates and directions 2011Scientific marketing management and the emergence of the ethical marketing concept 2008The past is a foreign country: amnesia and marketing theory 2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries 2012Extension in the Subjectifying Power of Marketing Ideology in Organizations 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise 2009Eventalizing the marketing concept

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Year1927

Typearticle

Published1927-01-01

VenueUniversity of Michigan Library Repository

Languageen

Citations37

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ShelfMarketing and Advertising Strategies

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