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• 2008Rethinking the Emergence of Relationship Marketing46 cited
• 2014Relational marketing: development, debates and directions44 cited
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• 2011Scientific marketing management and the emergence of the ethical marketing concept43 cited
• 2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries41 cited
• 2012Extension in the Subjectifying Power of Marketing Ideology in Organizations33 cited
• 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise28 cited
• 2009Eventalizing the marketing concept28 cited
• 2009Competition, cooperation and open price associations28 cited
• 2010Reading ‘the marketing revolution’ through the prism of the FBI27 cited
• 2011Correspondence sales education in the early twentieth century: The case of The Sheldon School (1902–39)26 cited
• 1996Machines Made of Words: The Influence of Engineering Metaphor on Marketing Thought and Practice, 1900 to 192923 cited
• 2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
• 2011Percival White (1887–1970)