Exploring the Links between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia

Abstract

Acroynyms and abbreviations Foreword: Oxfam Foreword: Unilever Executive summary 1 Introduction Why Oxfam and Unilever began this project What is this research about? Methodology The context of the research project Assessing the impact of Unilever Indonesia 2 The impacts of Unilever Indonesia at the macro-economic level Setting the context: the 1997-98 financial crisis Unilever's organisation and recent performance in Indonesia UI's response to the financial crisis Key insights 3 The employment impacts of Unilever Indonesia Employment in Indonesia UI's employment impacts Key insights 4 The value chain from supply to distribution Supplier companies Producers of raw materials Kecap Bango Sweet Soy Sauce: from farm to fork The distribution chain Supporting employment and value generation in UI's value chain Key insights 5 Low-income consumers in the marketplace The fast-moving consumer-goods (FMCG) market in Indonesia What exactly does UI sell? Who buys UI products? Access to UI products Why do people buy UI products? The concept of brands The role of promotion and advertising Meeting or creating needs? Key insights 6 UI's wider impact in the community Corporate community involvement UI's influence on the business sector and government Key insights 7 Conclusions Content: lessons learned from the research project Process and partnership: lessons learned from working together Feedback from external reference group The way forward Notes References and sources Appendices

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