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Cited by

• 2010Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers316 cited
• 2007CSR expectations: the focus of corporate marketing283 cited
• 1998Transitioning marketing communication into the twenty-first century198 cited
• 2002Would a Brand Smell any Sweeter by a Corporate Name?196 cited
• 2009Rethinking marketing communication: From integrated marketing communication to relationship communication164 cited
• 2014How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry138 cited
• 2017Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective123 cited
• 2011B2B service brand identity: Scale development and validation123 cited
• 2017Integrated marketing communication – from an instrumental to a customer-centric perspective115 cited
• 2010A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment95 cited
• 2003IMC–performance relationship: further insight and evidence from the Australian marketplace87 cited
• 2001Integrating internal marketing with participative management86 cited
• 2019Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry