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Marketing: An International Perspective · Study

BookMarketing: An International Perspective

Philip R. Cateora1987

Book1987

Marketing: An International Perspective

Philip R. Cateora · Susan M. Keaveney

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Marketing and Advertising Strategies International Business and FDI Consumer Behavior and Market Dynamics

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1996Towards a code of conduct for the tourism industry: An ethics model 2000Choice of Market Entry Mode in Emerging Markets 2001The consumer in product development

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Year1987

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Published1987-04-01

Languageen

Citations17

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ShelfMarketing and Advertising Strategies

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openalex_workW621236751

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