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Marketing: An International Perspective
0 references·3 citing·11 second hop
Marketing: An International Perspective (1987)Marketing: An International PerspectiveThe consumer in product development (2001)The consumer in product devel…Choice of Market Entry Mode in Emerging Markets (2000)Choice of Market Entry Mode i…Towards a code of conduct for the tourism industry: An ethics model (1996)Towards a code of conduct for…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Tourism : A Community Approach (1985)Tourism: Principles, Practices, Philosophies (1990)Tourism Planning: An Integrated and Sustainable Development Approach (1991)‘Exceptional Visitors’: Dimensions of Tourist Responsibility in the Context of New Zealand (2008)Effects of the hospitality industry’s code of ethics on organizational performance (2018)Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Measuring Consumer Involvement Profiles (1985)Consumer behaviour and marketing strategy (1999)
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  • 1996Towards a code of conduct for the tourism industry: An ethics model115 cited
  • 2000Choice of Market Entry Mode in Emerging Markets28 cited
  • 2001The consumer in product development9 cited

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