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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
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  • 2013Cournot and Bertrand Competition when Advertising Rotates Demand: The Case of Honda and Scion59 cited
  • 2020GUERRILLA MARKETING TRENDS FOR SUSTAINABLE SOLUTIONS: EVIDENCE FROM SEM-BASED MULTIVARIATE AND CONDITIONAL PROCESS APPROACHES31 cited
  • 2023When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects26 cited
  • 2024Understanding surprise: Toward a theory of surprise marketing14 cited
  • 2019Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company10 cited
  • 2017Green (Ecological) Marketing in Terms of Sustainable Development and Building a Healthy Environment10 cited
  • 2011An Empirical Investigation of Entrepreneurial Marketing and the Role of Entrepreneurial Orientation7 cited
  • 2016An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa7 cited
  • 2012Business Management Coaching: Focusing on Entrepreneur's Current Position and Aims3 cited

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