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Marketing to women around the world · Study

WorkMarketing to women around the world

Unknown author1989

Work1989

Marketing to women around the world

Unknown author

86 citations·0/0 files stored·Choice Reviews Online

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Media, Gender, and Advertising Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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1993Feminist Thought: Implications for Consumer Research 2005A “RELATIVE ESCAPE”? THE IMPACT OF CONSTRAINTS ON WOMEN WHO TRAVEL SOLO 1995Global Scan: The Globalization of Advertising Agencies, Concepts, and Campaigns 1991Sex and decency issues in advertising: General and international dimensions 2005The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study 1992Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer 1994Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives 2004Mestizaje , Transculturation, Heterogeneity

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Year1989

Typeother

Published1989-06-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations86

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.5860/choice.26-5725

openalex_workW625291345

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