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Marketing to women around the world
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  • 1993Feminist Thought: Implications for Consumer Research339 cited
  • 2005A “RELATIVE ESCAPE”? THE IMPACT OF CONSTRAINTS ON WOMEN WHO TRAVEL SOLO193 cited
  • 1995Global Scan: The Globalization of Advertising Agencies, Concepts, and Campaigns99 cited
  • 1991Sex and decency issues in advertising: General and international dimensions52 cited
  • 2005The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study32 cited
  • 1992Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer31 cited
  • 1994Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives28 cited
  • 2004Mestizaje , Transculturation, Heterogeneity22 cited
  • 2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach20 cited
  • 1991GENDER DIFFERENCES IN CONSUMPTION ASPIRATIONS: A CROSS-CULTURAL APPRAISAL18 cited
  • 2004Tears and Desire18 cited
  • 2004The Latino Imaginary10 cited
  • 1990Women Marketing Educators: Interests, Productivity and Satisfactions9 cited
  • 2004Would So Many Millions of People Not End Up Speaking English? The North American Culture and Mexico3 cited

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  • 2010Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image1 cited