Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Jim Sterne

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Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Abstract

Foreword. Acknowledgments. Introduction: Getting Started-Understanding the Ground Rules. Chapter 1 Getting Focused-Identifying Goals. Chapter 2 Getting Attention-Reaching Your Audience. Chapter 3 Getting Respect-Identifying Influence. Chapter 4 Getting Emotional-Recognizing Sentiment. Chapter 5 Getting Response-Triggering Action. Chapter 6 Getting the Message-Hearing the Conversation. Chapter 7 Getting Results-Driving Business Outcomes. Chapter 8 Getting Buy-In-Convincing Your Colleagues. Chapter 9 Getting Ahead-Seeing the Future. Appendix: Resources. Index.

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2017The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing 2014Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter 2017Social media metrics and analytics in marketing – S3M: A mapping literature review 2016Social media brand building strategies in B2B companies 2015An exploratory investigation of social media adoption by small businesses 2020A dynamic framework for managing customer engagement on social media 2013Strategic Customer Management: Integrating Relationship Marketing and CRM 2017Relation between start-ups’ online social media presence and fundraising

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