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Cited by

• 2017The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing240 cited
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• 2016Social media brand building strategies in B2B companies127 cited
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• 2014Business Social Media Analytics: Definition, Benefits, and Challenges42 cited
• 2013Towards a Maturity Model for the Adoption of Social Media as a Means of Organizational Innovation27 cited
• 2015Nourishing Healthcare Information over Facebook26 cited
• 2015Social Set Analysis of Corporate Social Media Crises on Facebook22 cited
• 2024