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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (2007)Malcolm McDonald on Marketing Planning: U…Marketing, Rhetoric, and Control (2018)Marketing, Rhetoric, and Cont…A theory of human motivation. (1943)How To Do Things With Words (1975)Metaphors We Live By (2003)(Un)resolving digital technology paradoxes through the rhetoric of balance (2020)
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  • 2018Marketing, Rhetoric, and Control13 cited

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