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- 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
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- 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
- 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
- 1991Flow: The Psychology of Optimal Experience9,395 cited
- 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
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- 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
- 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model6,658 cited
- 1975Beyond boredom and anxiety5,708 cited
- 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
- 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage14,725 cited
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