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An analytical approach to advertising expenditure strategy · Study

BookAn analytical approach to advertising expenditure strategy

Unknown author1960

Book1960

An analytical approach to advertising expenditure strategy

Unknown author

25 citations·0/0 files stored

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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1976A Simple Model for Determining Advertising Appropriations 1966Models of Consumer Purchasing Behaviour 1965A Simple Model for Determining Advertising Appropriations 1979A Taxonomic Evaluation of Advertising Budgeting Models

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Year1960

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Published1960-01-01

Languageen

Citations25

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ShelfMarketing and Advertising Strategies

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openalex_workW631682055

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