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An analytical approach to advertising expenditure strategy
0 references·4 citing·12 second hop
An analytical approach to advertising expenditure strategy (1960)An analytical approach to advertising exp…A Taxonomic Evaluation of Advertising Budgeting Models (1979)A Taxonomic Evaluation of Adv…A Simple Model for Determining Advertising Appropriations (1976)A Simple Model for Determinin…Models of Consumer Purchasing Behaviour (1966)Models of Consumer Purchasing…A Simple Model for Determining Advertising Appropriations (1965)A Simple Model for Determinin…An Operations-Research Study of Sales Response to Advertising (1957)Advertising Market Structure and Performance (1967)Optimal Advertising and Optimal Quality (1976)Business Behavior, Value and Growth. (1962)Expenditure Policy for Mail-Order Advertisers (1967)Optimal Advertising Policy Under Dynamic Conditions (1976)A generalization that makes useful the dorfman–steiner theorem with respect to advertising (1989)The Diffusion of an Innovation Among Physicians (1957)Individual Choice Behavior: A Theoretical Analysis. (1960)Introduction to Mathematical Sociology. (1965)Business Behavior, Value and Growth. (1960)Optimal Advertising Policy under Dynamic Conditions (1962)
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  • 1976A Simple Model for Determining Advertising Appropriations13 cited
  • 1966Models of Consumer Purchasing Behaviour11 cited
  • 1965A Simple Model for Determining Advertising Appropriations11 cited
  • 1979A Taxonomic Evaluation of Advertising Budgeting Models7 cited

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