Managing with a Global Mindset

Abstract

When companies change, so must their managers During the past decade, significant changes have affected the world economy and international business, forcing companies to adapt to a new world, that of the global economy. Though the issue of globalization has been with us for some time and much has been written about global companies, far less has been said about the managers who have to make global firms work. Managing with a Global Mindset closes this gap. Globalization demands a need for a totally new managerial mindset - the global mindset. Jeannet's book, the first of its kind, provides the skill sets required to develop and master a global mindset. It takes a detailed look at the concept and contrasts it with other types of mindsets (domestic, international, multinational, regional). It delivers the knowledge to harness such competencies: from defining the mindset, through to delivering the analytic, strategic and personal skills required and to developing future managers of this ilk in companies of all sizes.Managing with a Global Mindset challenges the international management community, confronting it with innovative managerial concepts and research, developed, and invented, for the single purpose of assuring the competitive success of companies in the age of globalization.

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