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Advertising as a business force
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Advertising as a business force (1916)Advertising as a business forceA commentary on “the role of services in the future” (2021)A commentary on “the role of …Breakfast in Detroit: Economics, Marketing, and Consumer Theory, 1930 to 1950 (1998)Breakfast in Detroit: Economi…Judging the Welfare Performance of Manufacturers' Advertising (1981)Judging the Welfare Performan…Survey Data as Evidence in Trademark Infringement Cases (1965)Survey Data as Evidence in Tr…The General Theory of Employment, Interest and Money. (1936)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)Organisations as producers of consumers (2015)Finding a New Home (Economics) : Towards a Science of the Rational Family, 1924-1981 (2020)Productivity Trends in the United States (1961)The effects of advertising on retail price competition under vertical restraint (2002)The Theory of Economic Development (2003)Review of Economic Studies (2010)Hearsay Dangers and the Application of the Hearsay Concept (1948)New York University Law Review (2017)Experimental and Quasi-Experimental Designs for Research (1963)Measuring Service Quality: A Reexamination and Extension (1992)Evolving to a New Dominant Logic for Marketing (2003)Where is customer experience (CX) research heading? A personal commentary (2022)
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  • 1998Breakfast in Detroit: Economics, Marketing, and Consumer Theory, 1930 to 195017 cited
  • 2021A commentary on “the role of services in the future”10 cited
  • 1981Judging the Welfare Performance of Manufacturers' Advertising9 cited
  • 1965Survey Data as Evidence in Trademark Infringement Cases9 cited

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