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TQM for sales and marketing management
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TQM for sales and marketing management (1993)TQM for sales and marketing managementSales Territory Alignment: An Overlooked Productivity Tool (2000)Sales Territory Alignment: An…Resources for Research and Pedagogy on New Product Development Processes (1997)Resources for Research and Pe…Customer Integration in Business-to-Business-Marketing (1997)Customer Integration in Busin…Die Betriebswirtschaft (1953)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Ordnungsrahmen für die hybride Wertschöpfung (2008)Strategic Management Journal (2016)Sales Territory Alignment: A Review and Model (1983)Case Research in Marketing: Opportunities, Problems, and a Process (1985)Sales and Marketing Management (2007)The dual mechanism of sales capabilities in influencing organizational performance (2016)The Knowledge-Creating Company (1995)The Knowledge-creating company: How Japanese companies create the dynamics of innovation (1997)Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes’ fan adoption plan (1999)Research-based pedagogy for new product development: MBA's versus engineers in different countries (2002)The Sources of Innovation (2007)Performance in new product development: a comprehensive framework, current trends, and research directions (2017)
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  • 2000Sales Territory Alignment: An Overlooked Productivity Tool39 cited
  • 1997Customer Integration in Business-to-Business-Marketing17 cited
  • 1997Resources for Research and Pedagogy on New Product Development Processes15 cited

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