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The Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation · Study

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ChapterThe Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation

M. Joseph Sirgy2014

Chapter2014

The Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation

M. Joseph Sirgy · Jotindar S. Johar · Stanley A. Wise

2 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1992The Self-Regulation of Attitudes, Intentions, and Behavior 1990Trying to Consume 1992State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage 1986Self-Congruity: Toward a Theory of Personality and Cybernetics

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Details

Year2014

Typechapter

Published2014-12-06

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations2

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/978-3-319-13159-7_18

openalex_workW6341982

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