Tourism and Leisure Research Methods: Data Collection, Analysis, and Interpretation

Abstract

* Introducing Research, * Methodology and Research Design, * Evaluating Research, * Secondary Data Analysis in Leisure & Tourism Research, * Qualitative methods, * Social Surveys, * Sampling Techniques, * The Analysis of Qualitative Data Content Analysis and Semiological Analysis, * Summarising data descriptive statistics and the graphical presentation of data, * Bivariate and Multivariate Analysis, * Inferential Statistics, * Writing a Research Report.

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