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Effects of Knowledge, Testimonials, and Ad Copy on Cruise Advertising Judgments
16 references·1 citing·51 second hop
Effects of Knowledge, Testimonials, and Ad Copy on Cruise Advertising Judgments (2014)Effects of Knowledge, Testimonials, and A…Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013)Online travel reviews as pers…Temporal Construal in Advertising (2009)Temporal Construal in Adverti…Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Dimensions of Cruisers’ Exper…Plowing Uncharted Waters: A Study of Perceived Constraints to Cruise Travel (2005)Plowing Uncharted Waters: A S…The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions (2004)The Roles of Quality, Value, …Nostalgia for early experience as a determinant of consumer preferences (2003)Nostalgia for early experienc…The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies (2001)The Moderating Effect of Know…Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Image, Self-Congr…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge (1993)Contextual Priming Effects in…Antecedents of the Attraction Effect: An Information-Processing Approach (1993)Antecedents of the Attraction…The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments (1990)The Effects of Knowledge, Mot…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…You are charging your friend a fee? 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this work references cited by second hop

References

  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
  • 2009Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend880 cited
  • 2004The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions864 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 2013Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior528 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
  • 1990The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments366 cited
  • 2003Nostalgia for early experience as a determinant of consumer preferences341 cited
  • 1993Antecedents of the Attraction Effect: An Information-Processing Approach231 cited
  • 2001The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies193 cited

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  • 1993Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge175 cited
  • 2009Temporal Construal in Advertising143 cited
  • 2005Plowing Uncharted Waters: A Study of Perceived Constraints to Cruise Travel45 cited
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    • 2016You are charging your friend a fee? The influence of brand relationship norms on consumer judgments6 cited