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Cited by

• 1993Country‐of‐Origin Bias: A Regional Labelling Solution40 cited
• 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
• 2011Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products29 cited
• 2024Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions26 cited
• 1989How Chinese buyers rate foreign suppliers26 cited
• 1998The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence25 cited
• 1987Attitudes towards European, Japanese and US Cars22 cited
• 2019The impact of cognitive style, consumer demographics and cultural values on the acceptance of Islamic insurance products among American consumers21 cited
• 2010Are males and elderly people more consumer ethnocentric?20 cited
• 1994Social status and country‐of‐origin preferences20 cited
• 1994Consumer ethnocentrism in a developing economy: A preliminary investigation15 cited
• 1988IDENTIFYING THE GLOBAL PRO‐TRADE CONSUMER14 cited
• 2002Ethnocentrism and consumer evaluations of Czech made yoghurt13 cited