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Value-added public relations: the secret weapon of integrated marketing
0 references·6 citing·26 second hop
Value-added public relations: the secret weapon of integrated marketing (1999)Value-added public relations: the secret …The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan (2011)The role of market-oriented r…The credibility of advertising vs publicity for new FMCGs in Turkey (2007)The credibility of advertisin…The Effects of Identical Versus Varied Advertising and Publicity Messages on Consumer Response (2006)The Effects of Identical Vers…STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL (2006)STRATEGIC INTEGRATED COMMUNIC…“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey (2006)“Order three advertisements a…Dressing for Battle in the New Global Economy (2001)Dressing for Battle in the Ne…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Impact of Publicity and Subsequent Intervention in Recruitment Advertising on Job Searching Freshmen's Attraction to an Organization and Job Pursuit Intention (2012)The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising (2012)Are two arguments always better than one? (2016)Advances in Consumer Research (2025)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)The Commitment-Trust Theory of Relationship Marketing (1994)The balanced scorecard: Translating strategy into action (1997)Effective Public Relations (1967)A General Theory of Marketing Ethics (1986)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases (2015)Insights into the Impact of CSR Communication Source on Trust and Purchase Intention (2016)Excellence in public relations and communication management (1993)Postmodern Values in Public Relations (2000)Two-Way Symmetrical Public Relations: Past, Present, and Future (2001)Power and Public Relations (2010)PETA, rhetorical fracture, and the power of digital activism (2018)Power struggles: A sociological approach to activist communication (2018)The Practice of Social Research (1989)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Strategic management a stakeholder approach (2010)
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  • 2006The Effects of Identical Versus Varied Advertising and Publicity Messages on Consumer Response36 cited
  • 2001Dressing for Battle in the New Global Economy32 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited
  • 2007The credibility of advertising vs publicity for new FMCGs in Turkey17 cited
  • 2006“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey13 cited
  • 2011The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan9 cited

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