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Contents: Introduction The 1920s: Motor Vehicles and Modern Management Overview: The Financial System The 1930s: Depression, Consumers, and the Case of Procter and Gamble Overview: Women in Business The New Deal and World War II, 1933-1945: Regulation and Decentralisation Overview: African Americans in Business Toward a Peak of Prosperity, 1945-1973: RCA and Colour TV Overview: Industrial Chemicals and Pharmaceuticals 1973-2000: Slower Economic Growth, Franchising and the Case of McDonald's Overview: Computers, Silicon Valley, and the Internet Themes of an Era: 1920-2000.
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