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Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel · Study

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ArticleCross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel

Gerrit Heinemann2011

Article2011

Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel

Gerrit Heinemann

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Consumer Retail Behavior Studies Digital Innovation in Industries Corporate Governance and Management

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2013Digitale Revolution im Handel – steigende Handelsdynamik und disruptive Veränderung der Handelsstrukturen 2019Das Transformationsdilemma im Einzelhandel 2013No-Line-Handel als höchste Evolutionsstufe des Cross-Channel-Management 2020Neuausrichtung des Multichanneling 2019Zukunft des Handels und Handel der Zukunft – treibende Kräfte, relevante Erfolgsfaktoren und Game Changer 2013Entwicklungsperspektiven im Handel – Thesen aus der ressourcen- und beziehungsorientierten Perspektive 2013Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone 2017Interaktive, digitale Einkaufserlebnisse in Innenstädten

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Year2011

Typearticle

Published2011-01-01

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Citations49

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ShelfConsumer Retail Behavior Studies

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openalex_workW645077274

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