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Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone · Study

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ChapterDirect Marketing im Wandel – Vom Letter über den Screen zum Smartphone

Heribert Meffert2013

Chapter2013

Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone

Heribert Meffert · Christian Rauch

11 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

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References

2002THE COMPETITIVE ADVANTAGE OF INTERCONNECTED FIRMS: AN EXTENSION OF THE RESOURCE-BASED VIEW.2004Towards a Theory of Open Innovation: Three Core Process Archetypes 1992Strategische Netzwerke 1992Strategische Netzwerke: Evolution und Organisation 2018Marketing 3.0: From Products to Customers to the Human Spirit 2009Mobile Marketing: A Synthesis and Prognosis 2009Interactivity's Unanticipated Consequences for Marketers and Marketing 2005Unternehmens- und Marketingkommunikation

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

Languagede

Citations11

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-02000-2_2

openalex_workW104722869

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