SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone
16 references·0 citing·39 second hop
Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone (2013)Direct Marketing im Wandel – Vom Letter ü…Marketing 3.0: From Products to Customers to the Human Spirit (2018)Marketing 3.0: From Products …Unternehmens- und Marketingkommunikation (2014)Unternehmens- und Marketingko…Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM) (2012)Kundenorientierung : Baustein…Direktmarketing-Management (2012)Direktmarketing-ManagementCross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel (2011)Cross-Channel-Management : In…Mobile Marketing: A Synthesis and Prognosis (2009)Mobile Marketing: A Synthesis…Interactivity's Unanticipated Consequences for Marketers and Marketing (2009)Interactivity's Unanticipated…Direktmarketing (2009)DirektmarketingErfolgsfaktoren des Mobile Marketing (2008)Erfolgsfaktoren des Mobile Ma…Unternehmens- und Marketingkommunikation (2005)Unternehmens- und Marketingko…Towards a Theory of Open Innovation: Three Core Process Archetypes (2004)Towards a Theory of Open Inno…Inter-Firm Resources and Sustained Competitive Advantage (2004)Inter-Firm Resources and Sust…THE COMPETITIVE ADVANTAGE OF INTERCONNECTED FIRMS: AN EXTENSION OF THE RESOURCE-BASED VIEW. (2002)THE COMPETITIVE ADVANTAGE OF …Strategische Netzwerke: Evolution und Organisation (1992)Strategische Netzwerke: Evolu…Strategische Netzwerke (1992)Strategische NetzwerkeDirect Marketing: Strategy, Planning, Execution (1982)Direct Marketing: Strategy, P…The Strength of Weak Ties (1973)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)Alliance portfolios and firm performance: A study of value creation and appropriation in the U.S. software industry (2007)The Resource-Based View: A Review and Assessment of Its Critiques (2009)A Longitudinal Study of the Influence of Alliance Network Structure and Composition on Firm Exploratory Innovation (2010)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Brand Community (2001)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers (2010)Customer engagement behaviors and hotel responses (2012)Foundations of Social Media Marketing (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The Effectiveness of Branded Mobile Phone Apps (2011)Social media and international advertising: theoretical challenges and future directions (2013)Diffusion of Innovations 1 (2019)Personalized mobile marketing strategies (2019)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm resources and sustained competitive advantage (2004)Joining Forces or Going It Alone? On the Interplay among External Collaboration Partner Types, Interfirm Governance Modes, and Internal R & D (2014)Reducing the Carbon Footprint within Fast‐Moving Consumer Goods Supply Chains through Collaboration: The Manufacturers' Perspective (2014)The role of interorganizational collaboration and digital technologies in the implementation of circular economy practices—Empirical evidence from manufacturing firms (2023)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Explicating Open Innovation:Clarifying an Emerging Paradigm for Understanding Innovation (2014)Open innovation: The next decade (2014)A Bibliometric Review of Open Innovation: Setting a Research Agenda (2016)Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Kommunikation als konstitutives Element im Innovationsmanagement (2009)Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung (2013)Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks (2011)Globalization of R&D: recent changes in the management of innovation in transnational corporations (1999)Towards knowledge networking (1999)From Value Chain to Value Network: (2006)An Open Government Maturity Model for social media-based public engagement (2012)Principles in halal supply chain management (2012)Green marketing orientation: Conceptualization, scale development and validation (2017)Catching up with change: The transformation of governance in the European Union (1996)
this work references cited by second hop

References

  • 2002THE COMPETITIVE ADVANTAGE OF INTERCONNECTED FIRMS: AN EXTENSION OF THE RESOURCE-BASED VIEW.2,214 cited
  • 2004Towards a Theory of Open Innovation: Three Core Process Archetypes1,077 cited
  • 1992Strategische Netzwerke776 cited
  • 1992Strategische Netzwerke: Evolution und Organisation642 cited
  • 2018Marketing 3.0: From Products to Customers to the Human Spirit618 cited
  • 2009Mobile Marketing: A Synthesis and Prognosis484 cited
  • 2009Interactivity's Unanticipated Consequences for Marketers and Marketing333 cited
  • 2005Unternehmens- und Marketingkommunikation182 cited
  • 2004Inter-Firm Resources and Sustained Competitive Advantage155 cited
  • 2014Unternehmens- und Marketingkommunikation123 cited
  • 2009Direktmarketing64 cited
  • 1982Direct Marketing: Strategy, Planning, Execution63 cited
  • 2011Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel49 cited
  • 2012Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)49 cited
  • 2008Erfolgsfaktoren des Mobile Marketing29 cited
  • 2012Direktmarketing-Management

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

26 cited

Cited by

No citing works inside the corpus for this window.