Trust in food: a comparative and institutional analysis

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Consumer behavior in food and health Food Safety and Hygiene Risk Perception and Management

Abstract

The BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Uncovering surprising differences between countries, Trust in Food examines this and challenges the idea of the consumer as a sovereign individual, demonstrating how consumption is institutionalized within society.

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