Public relations : what research tells us

John V. Pavlik

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Public Relations and Crisis Communication Media Studies and Communication Communication Studies and Media

Abstract

Introduction The Nature of the Beast Major Research Methods The Major Research Findings of Applied Research Beyond Common Sense Research Undone (What They Failed To Study) An Emerging Paradigm General System Theory

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1999Influential Authors and Works of the Public Relations Scholarly Literature: A Network of Recent Research 2012The evolution of public relations measurement and evaluation 2016A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future 1995Toward a Feminist Theory of Public Relations 2017Communication evaluation and measurement 2005Commentary: Professionals are from Venus, scholars are from Mars 1992The Failure of the Task Force on Food Assistance: A Case Study of the Role of Legitimacy in Issue Management 2018Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening

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