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ArticleThe evolution of public relations measurement and evaluation

Tom Watson2012

OA

Articlegreen2012

The evolution of public relations measurement and evaluation

116 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Media Studies and Communication Advertising and Communication Studies

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References

1997The balanced scorecard: Translating strategy into action 1967Effective Public Relations 1992Public relations: Strategies and tactics 1953Effective Public Relations 2001Effective Public Relations in 1996PR!: A Social History of Spin 2006Exploring Public Relations 2002Primer of public relations research

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Year2012

Typearticle

Published2012-01-06

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations116

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ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2011.12.018

openalex_workW2129485307

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2018A Review of New Evaluation Models for Strategic Communication: Progress and Gaps

2015Breaking the measurement and evaluation deadlock: a new approach and model