S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Tom Watson · Study
Home
/
Author
Tom Watson
21 works
· latest 2015
· 2 institutions
cluster: provisional
ORCID 0000-0003-1885-2044
Follow
Suggest an ORCID correction
h-index
15
i10
21
Citations
670
Works here
21
99
01
02
05
07
08
11
12
13
14
15
Most cited in this library
The evolution of public relations measurement and evaluation
2012 · 116 citations
Public relations research priorities: a Delphi study
2008 · 67 citations
Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation
2005 · 57 citations
Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda
2008 · 55 citations
Reputation and ethical behaviour in a crisis: predicting survival
2007 · 38 citations
Works
21 shown
Perspectives on Public Relations Historiography and Historical Theorization
Palgrave Macmillan UK eBooks
·
2015
·
1 author
·
book
19
citations
What in the World is Public Relations?
Palgrave Macmillan UK eBooks
·
2015
·
1 author
·
chapter
·
Open access
15
citations
Let's get dangerous – A review of current scholarship in public relation history
Public Relations Review
·
2014
·
1 author
·
Open access
32
citations
The history of public relations in Greece from 1950 to 1980: Professionalization of the “art”
Public Relations Review
·
2014
·
2 authors
·
Open access
12
citations
Asian Perspectives on the Development of Public Relations: Other Voices
Palgrave Macmillan eBooks
·
2014
·
1 author
·
book
10
citations
IPRA Code of Athens—The first international code of public relations ethics: Its development and implementation since 1965
Public Relations Review
·
2013
·
1 author
·
Open access
32
citations
Advertising value equivalence—PR's orphan metric
Public Relations Review
·
2013
·
1 author
·
Open access
14
citations
The evolution of public relations measurement and evaluation
Public Relations Review
·
2012
·
1 author
·
Open access
116
citations
An initial investigation on the use of ‘Return on Investment” in public relations practice
Public Relations Review
·
2011
·
1 author
·
Open access
17
citations
Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda
Journal of Marketing Communications
·
2008
·
2 authors
·
Open access
55
citations
Corporate communication
Routledge eBooks
·
2008
·
2 authors
·
chapter
23
citations
Public relations research priorities: a Delphi study
Journal of Communication Management
·
2008
·
1 author
·
Open access
67
citations
Creating the cult of a saint: Communication strategies in 10th century England
Public Relations Review
·
2008
·
1 author
·
Open access
28
citations
Reputation and ethical behaviour in a crisis: predicting survival
Journal of Communication Management
·
2007
·
1 author
·
Open access
38
citations
Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective
Public Relations Review
·
2005
·
4 authors
·
Open access
37
citations
Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation
·
2005
·
2 authors
·
book
57
citations
Evaluating Public Relations: A Guide to Planning, Research and Measurement
·
2005
·
2 authors
·
book
23
citations
ROI or evidence-based PR: The language of public relations evaluation
Bournemouth University Research Online (Bournemouth University)
·
2005
·
1 author
·
Open access
12
citations
Issues Negotiation™ – investing in stakeholders
Corporate Communications An International Journal
·
2002
·
3 authors
·
Open access
33
citations
Integrating Planning and Evaluation: Evaluating the Public Relations Practice and Public Relations Programs
Sage eBooks
·
2001
·
1 author
·
chapter
15
citations
Applying a unified public relations evaluation model in a European context
Bournemouth University Research Online (Bournemouth University)
·
1999
·
2 authors
·
other
·
Open access
15
citations